Gergana Damyanova, Co-Founder and Chief Executive Officer, Blonde Gone Rogue believes, though it’s difficult to completely ban the adoption of animal fur globally, some countries might be able to pass laws banning its inclusion in the fashion industry.
Brands adapt to changing global scenario
Last month, parent company of luxury retailers Gucci, Balenciaga, Saint Laurent and Bottega Veneta, Kering announced its decision to ban animal fur in upcoming collections by next year. Kering’s decision was supported by other brands like Mytheresa, Selfridges, Calvin Klein and Ralph Lauren, who also pledged to avoid fur in their collections. More companies are expected to follow suit. Katie Ramsingh, Fashion Copywriter says, increasing pressure to be honest and transparent about their supply chains is leading to more brands going fur-free in recent times.
Kim van Langelaar, Co-founder and Polly Drábová, Content & Research Marketer, Shop Like You, UK opine, the widespread pressure to stop using animal fur is compelling retailers to disown it. Brands are going fur-free to adapt to the changing global scenario, they add.
CO2 emissions increase fur’s ecological dangers
Retailers would have continued to use fur if it wasn’t banned, says Damyanova. Consumers’ are known have a close proximity to animal fur despite faux fur being widely available at various price points, she adds. Despite them contributing to the increasing microplastics issue, consumers continue to shop for fur look-alikes and realistic looking alternatives from synthetic materials. They also opt for textiles including polyester, nylon, polyamide, acrylic that release tiny plastic fibers on being washed, worn or dried.
As Ashley Bryne, Campaign Specialist, PETA says, real fur is far worse for the environment than faux fur as animal farming emits a huge amount of carbon dioxide which is a nightmare for the environment. On the contrary, faux-fur has more potential to become sustainable, she adds.
Wizz Selvey, Founder, Wizz adds, animal fur cannot be compared to faux fur without knowing its durability, production process, sustainability and carbon footprint. To achieve this, supply chain transparency of both type of furs need to be compared to their length of use. Langelaar and Drábová point out, vegan fur and other plant-based alternatives are cheaper as brands don’t need to breed and feed animals to acquire them. Their demand will continue to grow in future because of their affordability and accessibility, they add.