Pitti Uomo will be held in Milan from January 11 to 13, 2022. The menswear show expects 600 exhibitors and buyers from the world’s leading multibrand retailers and department stores are expected. The organisers have opted for prudence and will feature again the streamlined concept tested last season when Pitti Uomo staged a comeback to physical session after being on hold for a year due to the pandemic. They are also planning to adopt the same health protection measures which were in place at the end of June, with six stations offering Covid testing and strict monitoring of all access, which will be possible only for Covid-pass holders.
Pitti Uomo believes the 101st edition can mark a new departure, and has chosen as seasonal theme and slogan ‘Pitti Reflections’, playing on the twin meaning of the verb to reflect both mirroring and thinking. The focus will be on how the traditional men’s wardrobe has evolved, with its most classic items, suitably reinterpreted, making a remarkable comeback in-store. Futuro Maschile will be part of the Fantastic Classic section, dedicated to formal wear, placed alongside two other key areas of Pitti Uomo: Dynamic Attitude, showcasing sportswear brands, and Superstyling, which will host emerging labels, with a specific sub-section called sustainable style dedicated to young designers big on sustainability.