Spanish fashion brand Mango expects its online sales to reach €800 million this year and €1 billion in 2021.
The brand’s online turnover increased by 5 percent till October. This increase waspartly due to the almost three million new online customers the firm has added this year, 900,000 of whom were added during the months of lockdown, when turnover grew by more than 50 percent.
The company had total sales of €2.374 billion in 2019. Of this, 24 percent were generated through e-commerce. Mango is considered one of the first companies in the fashion retail sector to launch e-commerce.
During these months, Mango has implemented various initiatives to meet the online shopper demand, transferring more than 200,000 garments from the brick-and-mortar channel to the online one. Mango also extended its return policy to 60 days and increased its digital marketing spend by over 30 percent so far this year.