For the third quarter Asics recorded a 29.8 per cent rise in sales. Asics is a Japanese sports apparel and footwear producer. The sports equipment brand’s e-commerce sales during the quarter recorded a 12 per cent rise in North America, 47 per cent in Europe, and 23 per cent in China.
Sales of performance running category grew 38 per cent due to strong sales in all regions and the core performance sports business jumped 29.7 per cent. Sports style sales escalated 19.5 per cent while apparel and equipment sales climbed 18.6 per cent with strong sales in Japan, North America and Europe. Moreover, Onitsuka Tiger’s sales grew 19.5 per cent due to strong sales in China and southeast and south Asia.
Asics along with No New Folk Studio is developing smart running shoes that give runners real time feedbacks on the changes in their foot movement. No New Folk specializes in the design of artificial intelligence applied to sports shoes. Foot movement data, including number of steps /distance, cadence, and angle of ground contact, are collected and together with biomechanics expertise are analyzed to provide runners feedbacks on gait analysis, including step length and foot strike pattern.