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Hugo Boss launches new collection in support of Cotton made in Africa


Hugo Boss has launched a sustainable collection in support of Cotton made in Africa. Created by Hugo Boss in conjunction with brand ambassador Liam Payne, this exclusive collection helps protect the environment and improve living conditions in Africa by using cotton verified through Cotton made in Africa.

The Cotton made in Africa initiative is committed to promoting sustainable cotton cultivation in Africa and to supporting around 900,000 smallholder farmers. Eschewing all genetic engineering and artificial irrigation, it advocates for equal rights and works to protect the rights of children. Since 2019, HUGO BOSS has supported the initiative by incorporating the verified cotton, which is socially and ecologically sustainable, into some of its collections. This represents an important contribution to improving the cotton growing industry in Africa.

Cotton made in Africa's approach is based on the principle of help people help themselves. For every item bearing the Cotton made in Africa logo, companies pay a licensing fee to the initiative, which uses the money to fund training programs for smallholder farmers. With its focus on eco-friendly and highly efficient cultivation methods, this training serves to protect the environment while improving the farmers' harvests.