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Delivery delays threaten future growth of American bridal fashion


Delivery delays threaten future growth of American bridal fashion


COVID-19 pandemic has changed the US wedding industry forever. With shopping, meetings and social events all moving online, global supply chain issues are escalating. This, in turn, is threatening to spoil the special day for many brides- to-be.

Manpower shortage increases delivery time, costs

As per a report by My Central, many couples in the US have had to reschedule their weddings due to delivery delays of gowns and dresses. Pennyslvannia-based upscale bridal shop L’Fay Bridal expects deliveries of wedding gowns to be delayed by atleast two months this year, says McKenzie Custin, Shop Manager. Would-be-brides may also have to pay additional fees for speedy delivery of gowns, adds Custin. They also need to reserve at least a month for alterations of gowns before confirming wedding dates, she adds further.

In 2022, the United States is estimated to hold the most number of weddings since 1984, as per the Wedding Report. However, delays in delivery of wedding dresses are unlikely to slowdown as designers continue to operate with reduced staff, says Custin. This may also increase the rush price and minimum turnaround time for customers.

Pandemic survivors

The disruptions in supply chain have affected arrivals of not just wedding gowns but also bridesmaid dresses. For instance, New York City-based pediatric nurse practitioner Allyson Tauber received her wedding dress rather quickly. However, she had to cancel her order as bridesmaids dresses were expected to be delayed.

Though supply chain issues have impacted many bridal suppliers in the US there are few who have been able to tide over the problem. For instance, New York-based Kleinfield Bridal did not face any issues. Similarly retailer, David’s Bridal has reported 45 per cent increase in store sales. The company stocks over 300,000 gowns in its stores in a variety of styles. These retailers are helping to uplift the bridal fashion industry in the country, opine experts.