The Italian luxury company has added angora wool to the list of excluded materials under its fur-free policy and joins a string of brands banning the extremely soft wool removed from live rabbits, under pressure from animal rights organisations and more environmentally conscious shoppers. Armani’s move marks another step towards sustainability after the group banned animal fur in 2016 and signed in 2019 the Fashion Pact with other major industry players to address climate change.
Angora rabbit fur is being used for sweaters, hats, gloves, and more. Angora rabbits have long, soft fur. Most angora comes from rabbits on Chinese factory farms. The rabbits writhe in agony as workers tie them down and rip out their fur.Brands like Calvin Klein, H&M, Marks & Spencer, Tommy Hilfiger, and Topshop have dropped angora wool from their clothing lines. So far more than 300 major retailers have banned angora.
Then there is mohair. Most of the world’s mohair comes from farms in South Africa. Shearers throw angora goats, cut off swaths of their skin, and cut conscious animals’ throats. Workers pick up goats by the tails, likely breaking them. One farmer dumped rams into tanks of cleaning solution and shoved their heads into the liquid, which would poison them if they swallowed it.